Houzz takes the next step to qualify their leads as well.
HOUZZ FORUM PRO
And while the core pro audience is design-centric experts, specialists like handymen, roof repairers, electricians, and painters also flock to Houzz to build their businesses and take advantage of a site that brings in tons of traffic every month. Designers set up profiles to showcase projects (images that users can then save to their ideaboards), engage with homeowners, and connect with material distributors. Builders use the platform to connect with potential clients, other contractors, and building material companies that they are interested in specifying materials from.
With so many consumers using Houzz to get ideas and inspiration for future projects, local professionals are interacting with real potential clients who are in their project planning stages or are ready to get to work. Last, but not least, users can connect with local pros through the Find Professionals tool. There is a huge forum with over 700,000 active discussions, allowing users to ask questions and participate in discussions with other homeowners and the pros. Users can save their favorite images to ideabooks, where pictures can be organized however they like - possibly grouping by room, or trend, similar to a Pinterest board. The photostream of images is immense – Houzz has over 20 million images in its library. The core of the website is a powerful search bar, which generates photos, products, content, and discussions that are related to that term all in one place. The demographics on Houzz are a bit older than other social media channels, and the vast majority of users are homeowners. And when the projects are done, they move on. But what sets Houzz apart from channels like Pinterest and Instagram is that visitors aren’t just window shopping they have project plans on sizable projects and are getting to work. The website has a library of over 20 million images used as inspiration. Homeowners preparing to renovate an existing home or build a new home use this website as a tool in searching for professionals and products, connecting with other homeowners and designers, posing questions directly to suppliers and builders, and seeking visual inspiration for their projects.
Here are the basics of how the site works. Second, with such a large audience and an abundance of data created each time a consumer engages with the site, businesses of all types can target their advertising dollars to reach exactly the type of consumers that are likely to buy. First, by connecting homeowners to design and building professionals you have all of your customers and their customers in one space. Houzz averages over 20 million visits each month, making it an important marketing tool for building material, architectural, and interior product companies that target single-family home sales. If you’re selling products that are specified in residential projects, surely you’ve heard of Houzz - the web traffic powerhouse that’s a photostream of inspiration, a social media channel, and an online marketplace for all things home.